Bograd Kids, Inc./Rooms by ZoyaB

eLETTERS

A series of eLetters were created to announce this designer's participation in the 2012 Kips Bay Showhouse. Appearing 3 times during the show dates, they served to keep the event present in the minds of her clients.

Continuing a theme created with a FLASH video site introduction [see video link], an email blast template was created that allowed for many possible uses such as announcing sample sales, show houses and TV shows where Bograd Kids was a participant.

An important aspect of any online email campaign is to reinforce the website.  These emails provided the same main site links that appeared on the website and incorporated sepia images used on the home page.  The transition was seamless.